Nintendo to Miss Target Sales


Now that Microsoft and Sony have both unleashed their next gen consoles, both seem eager to share their huger sales numbers, with Sony selling over 1 million in the United States, and Microsoft selling 1 million (foreign and domestic sales). Meanwhile how is Nintendo doing? 850,000 stretching from April to September. Although it does not include recent sales, it is a bit shocking that the house-that-mario-has-built has sold less in the past few months, then its competitors on day 1. 

After seeing the Wii sell like hotcakes, why isn’t their next effort bearing as much fruit? Simple: gimmicks and advertising. I asked many people that I see on a casual basis “What is the Wii U?” I would ask. Most of my responses were “Wii U?” Nobody has heard of the thing. I haven’t seen any commercials or seen any advertising for it outside of my own searches!

All of this does point toward a troubling trend for the big N. Analyst Michael Pachter estimated sales figures of 6 million by the end of the year, a whopping 3 million short of Nintendo’s forecast. It saddens me that the Wii U had a year on these new machines, and yet as gained little to no traction. Just less and less support from companies like EA and Bethesda. Hopefully they can still turn it around.

Photo courtesy of The Justified Sinner


About taylorgameschris

I'm currently a college student that is looking to get into the game industry. I've been playing video games as long as I can remember, and enjoy my time spent with them. After accumulating experience via conventions and releases, I have decided to start posting content about what I have experienced. It has led me to try the Oculus Rift and various games early in development. Other than new convention info, I have decided to start writing editorials on gaming news and often input my thoughts about it, as well as inform my audience about news they may not be aware of. I have also started to review games that I purchase or have purchased. I'm attempting to released scheduled content, but with the holiday season rearing its head, being consistent has been rather difficult. In time, I will have regular posts. Thank you for checking out my blog, and please follow for more content to come!
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